It all started from a conversation about healthy eating and living in December 2019. Arya was in India and approached me with an idea about healthy baked goods, his idea of the product had a slight twist which I thought would give us an edge over the market. However, our story goes back a bit further than 2019.
Arya and I met in 2017 working at the same Golf Course, he was in accounting while I was the tournament coordinator. We worked together for a year and a great friendship developed. During this time, I briefly mentioned to Arya that I wanted to open up a bakery and café one day. Fast forward a couple of years after working in multiple cafes, attending bakery and business classes, I started a small dessert catering service. The focus of my catering services was to provide decadent and delicious desserts albeit not healthy. My focus was on the look, texture and taste of my desserts. Arya flew back to Canada in January 2020 and we started brainstorming about the different ingredients we were going to use and what we want the cookie to look and taste like. We decided to integrate our priorities and create a cookie that has the taste and texture of a decadent cookie, but the benefits of a healthy cookie.
Through our research we found that many companies that claimed to be healthy had OVER 20 ingredients in their cookies(!!!), many of which are difficult to pronounce and processed. We made a decision during that time to combine organic ingredients and keep the recipe as simple as possible. With the help of our friends and family as our guinea pigs, we tinkered with multiple recipes until we reached a consensus about the taste and texture of our cookies. Just as we were getting ready to launch, the world was hit with a wave of pandemic, with the spring season around the corner and with many opportunities on our way, we had to take a step back just as many other businesses with this tragedy. It didn’t stop me and Arya pursuing our goals and dreams and looked at this as an opportunity to test our limits and creativity. We realized that things had to be on hold and opportunities as well, but we took it as an opportunity to create and modify the best tasting healthy cookie, and create new recipes for our brand. We hope this all ends soon so we can connect with the community with North Cookie.